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Le Roma Samsara
Brand Guidelines
A reference for partners, vendors, agencies, and media — our logo, colour palette, typography, voice, and downloadable assets.
01 — Brand
The Samsara Story
Samsara represents the eternal cycle of life, love, and celebration.
We built Le Roma Samsara keeping your samsara in mind — your journey through life's most precious moments. Every element has meaning: the water of the lake, the earth of the greenery, the Balinese-inspired architecture that blends Indian traditions with tropical serenity.
Stone, water, and wood converge in a design language inspired by Balinese architecture and rooted in Indian philosophy. Curated landscapes, flowing pavilions, and open lawns create an environment that elevates every ceremony — from intimate blessings to grand receptions.
The Name
- Le — A touch of French refinement
- Roma — Tribute to the founder's mother — family values, warmth, heritage
- Samsara — The eternal cycle of life, love, and celebration
Tagline
“Where the lake whispers your story.”
02 — Logo
Logo
Our logo features the Le Roma Samsara wordmark. Always use the official files — never recreate or modify the logo.
Clear Space
Maintain a minimum clear space equal to the height of the “L” in Le Roma on all sides.
Minimum Size
Print: 30mm wide. Digital: 120px wide. Never scale below these minimums.
Don'ts
Don't stretch, rotate, recolour, add effects, or place on busy backgrounds.
03 — Colours
Colour Palette
Our palette draws from the lakefront landscape — earth, water, gold, and stone.
Earth Green
HEX#0B3B2E
RGBrgb(11, 59, 46)
Tailwindearth
Usage
Primary — headers, navbar, buttons, CTAs
Gold Accent
HEX#D2B169
RGBrgb(210, 177, 105)
Tailwindprimary-500
Usage
Accent — highlights, hover states, labels
Cream
HEX#F5F3F0
RGBrgb(245, 243, 240)
Tailwindcream
Usage
Background — alternating sections, cards
Sand
HEX#E6E1D9
RGBrgb(230, 225, 217)
Tailwindsand
Usage
Borders, dividers, subtle separators
Dark Earth
HEX#0B241A
RGBrgb(11, 36, 26)
Usage
Footer, dark sections, overlays
White
HEX#FFFFFF
RGBrgb(255, 255, 255)
Tailwindwhite
Usage
Body background, card backgrounds, text on dark
04 — Typography
Type System
Two typefaces create our visual hierarchy — Cormorant Garamond for headlines and Montserrat for body copy.
Primary — Headlines
Aa
Cormorant Garamond
Weights: 300, 400, 500, 600, 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Secondary — Body
Aa
Montserrat
Weights: 300, 400, 500, 600, 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Type Scale
Display5rem / 80px
Samsara
H13.5rem / 56px
Where the Lake Whispers
H23rem / 48px
Wedding & Event Venues
H32rem / 32px
Padma Pavilion
H41.5rem / 24px
Lakefront Sanctuary
Body1rem / 16px
Where destinies intertwine by the water's edge, where celebrations bloom like lotus flowers.
Body LG1.25rem / 20px
Every love story deserves a beautiful setting.
Caption0.75rem / 12px
NORTH BENGALURU • LAKEFRONT • SINCE 2023
05 — Voice
Voice & Tone
All copy must be warm, refined, clear, and emotionally resonant. We create memories, not transactions.
Professional but Never Cold
✓
“We're delighted to craft your perfect day”
✕
“We will execute your event requirements”
Sophisticated yet Accessible
✓
“Experience timeless elegance in our lakefront venue”
✕
“Our ultra-luxury space awaits the elite”
Personal and Engaging
✓
“Let's create your dream celebration together”
✕
“Clients may choose from our venue options”
Storytelling, Not Corporate
✓
“As evening falls, lanterns glow along tropical pathways”
✕
“The venue features exterior lighting fixtures”
Words to Embrace
CraftCurateBespokeElegantGracefulTimelessCherishCelebrateSanctuarySerenityLakefrontIntimatePersonalizedArtfullyTailoredUnforgettableHeritageJourneyStoryMemoryDream
Words to Avoid
BudgetAffordableDiscountCheapExecuteProcessHandleClientsPackageFacilityTransactionDealOfferPromoBasic
06 — Patterns
Heritage Lattice
Our signature pattern — a modern interpretation of traditional Indian jali work, rendered as hexagonal honeycomb geometry.
On Dark
On Earth Green
On Gold
Usage
Footer & dark sections
Applied with radial-gradient mask fading from bottom-right
Backgrounds & overlays
Subtle honeycomb texture at 5–15% opacity on hero sections
Print collateral
Gold or embossed hexagon motif on invitations, stationery, menus
07 — Photography
Photography Style
Our imagery should feel warm, naturally lit, and emotionally resonant — editorial with warmth.
Venue Photography
- Natural light emphasis, golden hour priority
- Architectural details — lines, textures, water reflections
- Human moments within the space
- Style: bright, airy, romantic
Event Documentation
- Candid celebrations, not posed portraits
- Detail shots of decor, florals, table settings
- Emotional moments — joy, tears, laughter
- Style: editorial with warmth
Image Treatment
ContrastSoft, not harsh
TonesWarm undertones
ExposureConsistent, airy
PaletteNatural colours
Need More?
Get in Touch
For high-resolution assets, co-branding requests, or press inquiries, contact our team.